Building a Scalable Data Platform for Suja Life, LLC
How this CPG company scaled insights with centralized reporting
Client: Suja Life, LLC
Partner: Fluid Ascent
Solution: End-to-End Data Platform & Power BI Reporting Ecosystem
Overview
Suja Life, a leading CPG company specializing in organic, cold-pressed juices and functional beverages, partnered with Fluid Ascent to build a modern data platform and reporting environment from the ground up. The goal was to replace manual, fragmented Excel and third-party tools with a centralized, scalable solution that could support strategic decision-making across the organization.
Challenge
Manual, fragmented tools limited visibility and slowed insights
Suja’s existing reporting processes were heavily reliant on manual Excel workflows and disparate third-party tools, which limited visibility, slowed down insights, and created inconsistencies in key metrics. The company needed a unified data foundation to support real-time reporting and analytics across departments.
The Strategy
A streamlined Power BI ecosystem with a centralized data model
Fluid Ascent leveraged Microsoft Fabric to architect a comprehensive data platform, anchored by a SQL Server-based data warehouse. The solution integrated data from:
NetSuite ERP
Planful sales planning platform (via API)
Syndicated CPG data feeds for competitive and market insights
This foundation enabled the creation of a centralized data model and multiple Power BI apps tailored to different audiences, including:
Board of Directors
Executive Leadership
Sales
Finance
Operations
Key tools were developed to monitor a pivotal brand launch, track performance against planned and forecasted volume and sales, and assess competitive positioning in the CPG landscape.
The Partnership
Working in Sync with Suja’s Internal Teams
The engagement was highly collaborative, with Suja’s internal teams providing valuable input throughout the buildout. Fluid Ascent ensured that the platform was not only technically sound but also aligned with business needs and scalable for future growth.
Impact
Centralized insights to power alignment and performance
Enabled real-time visibility into brand performance and business metrics
Improved cross-functional alignment through consistent, accessible reporting
Replaced manual and fragmented tools with automated, scalable solutions
Supported strategic decision-making during a critical brand launch
Ongoing Partnership
The relationship between Suja and Fluid Ascent continues to evolve, with ongoing initiatives to extend the use of centralized data into broader business processes and decision-making frameworks.